Starting up – make sure you cover all bases

April 06, 2011 // By Jackie Maguire, CEO, Coller IP
Starting up – make sure you cover all bases
Qualcomm, Nokia, Apple, HTC, RIM, Motorola, Toshiba, Microsoft, and the LG Group are a few of the household names in the mobile RF arena that are actively engaged in protecting/increasing their market share using their intellectual capital (e.g. patents in this case). They are all vigorously leveraging their intellectual capital to secure their position in the smart-phone market. Incredibly, most of them were once a start-up or spin-out in the 80s or early 90s and succeeded in securing a position amongst giants. They now compete on an equal level in this market.

Their success is down to numerous factors: right-place right-time, focus on core strengths and products, ability to adapt quickly to change (especially in core markets), and a heavy involvement in setting standards. Although most of this could be attributed to their CEOs, it could not have been achieved without the talent and ingenuity of their engineers and designers. MOST importantly, all of these companies recognised and appreciated, at the very beginning, the value in continually creating core intellectual capital that would be needed by them, their competitors and others. They saw intellectual capital as an asset.

Starting or spinning off a new company in the RF industry with large established players such as these is tremendously exciting as well as very demanding on both the time and energy of those involved. In the excitement, one of the basic tasks, often ignored until it is too late, is an understanding by everyone involved in the company, from the CEO to the engineers, of the value in protecting and commercialising your intellectual capital.

What do we mean by intellectual capital? Most people assume that it has something to do with filing applications for patents or registering a trade mark. This is certainly part of it. But, intellectual capital goes far wider than that. The various elements which make up intellectual capital are shown in the figure below.

Intellectual capital is not just about patents and other formal intellectual property rights (formal IP) such as trademarks, designs and copyright – which are underpinned by various statutes and laws. Formal IP is only a piece of the intellectual capital jigsaw. Intellectual capital also includes workforce skills, business processes, customer and business relationships, branding, reputation and the know-how of employees, importantly all your RF engineers and designers. Ideas and inventions provide a company’s heart beat, while the wider intellectual capital drives growth and sustainability.

Many small companies in the communications and electronics industries have talented

Design category: 

Vous êtes certain ?

Si vous désactivez les cookies, vous ne pouvez plus naviguer sur le site.

Vous allez être rediriger vers Google.