3UK has experienced significant month-on-month growth of the service since first deployed in 2014, with a high percentage of recurring users, helping 3UK to increase its value to subscribers and reduce churn especially among commuters.
3UK, which had no Wi-Fi capabilities prior to the launch, built its Wi-Fi service from the ground-up using the Aptilo Managed Service™ through an existing Wi-Fi access network deployed across the London Underground by Virgin Media. Mobile users in the Underground stations are able to register for service using a customized web portal integrated with 3UK’s my3 customer care portal. Once registered, the Aptilo Wi-Fi service management system remembers users and provides returning users with a seamless, automatic login.
The operator is using a high-capacity Wi-Fi network to bridge the gap between 3UK’s leading 4G network and metro stations where mobile coverage can be difficult to obtain.
“For 3UK this is a clear win-win; they reduce costs by deploying through a third-party network and are able to provide a Wi-Fi service which is fully integrated with existing mobile data services,” said Frédéric Servat, Regional Account Director, EMEA, Aptilo Networks.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.