International connectivity enabler BICS has launched its Communications Platform as a Service (CPaaS) offering, giving enterprises a customizable toolbox to easily integrate communications services like Voice, SMS and WhatsApp messages into their services and workflows, via APIs.
The CPaaS market is expected to grow by $10 billion globally over the next five years. Yet, one of the biggest bottlenecks for CPaaS customers is the quality and reliability of service – making sure the message gets there safely. BICS is solving this problem by bringing its own backbone of carrier-grade infrastructure to the table, spanning 180 countries and 900 operators.
With its global network underpinning the CPaaS offering, BICS will bring customers greater local capability through local points of presence, instilling businesses with confidence that their calls and messages will be delivered safely. For SMS, which makes up more than three-quarters of CPaaS spend, enterprises will save money by avoiding ‘grey routes.’ While business SMS (or A2P) messages are meant to pass between network operators over specific fast-delivery channels, ‘grey routes’ exist in the delivery ecosystem which attempts to avoid network fees. These substandard routes are highly unreliable and often result in undeliverable messages, costing companies billions in revenue, while also damaging the customer experience. BICS removes this risk with its existing network infrastructure, secured with direct connection right through to the end party.
“This is an evolution from the work BICS has been doing in Cloud Communications for years”, says Divya Ghai Wakankar VP of Enterprise Business & Marketing at BICS. “We are not re-inventing CPaaS — what we’re doing is bridging our trusted communications network established over decades to meet the demand from enterprises for scalable, reliable, and secure communication services. While the software capabilities to plug such services into enterprises’ offerings already exists on the market, the reliability of such services is not always there. BICS’ software is backed up by a leading global network and guarantees ultra-high quality of delivery. This is the peace of mind enterprises are searching for in today’s CPaaS environment and is more and more of a priority in this age of hyper-connectivity”.
Security of communications offered via the platform will be a key differentiator for businesses. As BICS owns its own network, the company will carry calls and messages through its backbone infrastructure rather than the internet, removing the risk of threats such as eavesdropping. This complements BICS’ existing security and antifraud credentials, having recently been recognized as compliant with the GLF Code of Conduct against Fraud. BICS’ extensive anti-fraud tools include its AI-powered FraudGuard tool, which sources intelligence from 900+ service providers and then uses machine learning to detect and block incoming fraudulent calls and texts. BICS blocks roughly 3 million robocalls each month.
“The CPaaS market is growing bigger each year. We were well aware of this when entering the market,” said Matteo Gatta, CEO at BICS. “We’re not just providing enterprises with a software layer here, we are also managing the delivery. We’ve come up with a software toolbox that looks at software as part of the whole package. We’ve been delivering communications services for business for a long time, and our leadership in the telco space and top-class telecoms fraud protection means we have the core competencies to deliver a CPaaS experience that offers much greater quality, security, and reliability.”
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